from Shelf Awareness, Friday, December 2, 2011, Volume 2, Issue 1617
Future of Print Books: 'You’ll Be Neck Deep in Them'
"Will the e-book kill off the print book? Every time I hear that question, I think about the 'paperless office.' Back in the '80s, the rise of word processors and e-mail convinced a lot of people that paper would vanish. Why print anything when you could simply squirt documents around electronically?
"We all know how that turned out.... When you make something easier to do, people do more of it. Now that every office worker has access to a computer and a printer, every office worker can design and distribute elaborate multicolor birthday flyers and spiral-bound presentations.
" 'Print-on-demand' publishing is about to do the same thing to books. It'll keep them alive--by allowing them to be much weirder.... So don’t worry about the fate of print books. Heck, you'll be neck deep in them."
--Clive Thompson in Wired