Borrowing Books from "Amazon Library"

This is a much bigger deal than simply e-books vs. print books...
I don't know enough yet to take sides, but this article and the accompanying comments are enough to spark some serious thought and debate...
http://www.publishersweekly.com/pw/by-topic/digital/content-and-e-books/article/49430-could-amazon--s-lending-library-end-in-court-.html