From www.Shelf-Awareness.com, Thursday, November 13, 2008:

Besides Random House and quite a few bloggers mentioned here yesterday, two other important organizations are promoting books as an excellent holiday gift.

"Holiday IndieBound" is offering a range of materials for booksellers to create posters, bookmarks, ads for websites and newsletters and more that emphasize "the value of the book."

Among the messages:
"A Book. Longer-lasting than a fruitcake, cheaper than a flat screen, more fun than a partridge in a pear tree."
"Shop Indie: nuture your community this season."
"Books: return dividends for life."
"Why a book?: Because a new tie never changed anyone's life."
"Affordable. Portable. Memorable. Books are a gift beyond measure."
"Give love. Give time. Give joy. Give books."
"A Book: The perfect gift for someone who has everything. The perfect gift for someone who has nothing."

(And I've marked my favorites in bold type and red font!)